Traffic Equals Money – Targeted Traffic Equals More Money
Friday, February 19th, 2010If you put ads on your website and have enough traffic you will make some (small) money. There will be someone who occasionally clicks on an ad, and these clicks will add up. If you have enough traffic you will pay your hosting and domain name expenses. If you have more traffic you will, perhaps, make a little money.
Targeted traffic will enhance your earning potential. Targeted traffic is more likely to click on the ads that you offer. Adsense does a good job of matching the ads to the content. If you choose to use affiliate ads or banners you will need to present offers that will be of interest to your visitors. If your site were about women’s fashions automotive parts ads probably would not work for you. You want to present ads that may be of interest to those most likely to visit your site.
You can get targeted traffic in many ways. Most of the ways fall back to proper use of keywords and on page SEO. You need keyword rich content presented in a search engine friendly manor to get organic traffic. If you choose keywords that your target audience is likely to use as a search term many of your visitors will be well targeted to your offers. The use of keywords applies both to organic traffic and any form of paid advertising. This is why some people have great success with PPC advertising like Google Adwords.
Are you using keywords on your pages, in your headings and titles, and in your off page campaigns? Tell me what has worked for you by leaving a comment.