Monetize Your Site

I just went back to the download site for the Deep Link Engine to check if there was any comment on my post. There was another post that stated the same problems that I have noted with the plug-in. I made a rather more detailed post concerning the things that I had seen. The post showed up as the latest post last night when I posted the comment. Today it is nowhere to be found in the comment list. It would appear that at least one of the posts detailing problems are un-approved by the blog owner. This leads me to wonder how many posts have been trashed and what the percentage is.

I am very tempted to go back to the page and post a glowing report and state that I have written up my experiences on the blog. Maybe it would help others. I will be doing a bit of further research on this and let you know if I find anything of interest.

My experiment with the last post showed that the plug-in does its thing when you hit the publish button weather there is any content in the grids or not. I will do the same with this post and if you see a link list at the end of this post take that as confirmation.

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I have continued to work with the Deep Link Engine. I still have complaints and will need to contact the developer, I think.

I have now tried deleting non/less relevant blogs and selecting the relevant ones in the list before I hit the publish button. The plug-in is retaining the deleted options and posting links no matter what I do. I also noted on a post that I just completed that selecting the tags for the blog search does not produce the expected results. The blog search returned blogs using the unselected tags as readily as the selected one. I did not delete the tags that I did not want to search from that list, but the way that the UI is set up it would appear that you could just select the specific tags to use.

I like the idea of linking to other blogs. I have seen traffic to all the blogs on which I have activated the plug-in, although those are probably just blog owners checking to see who it is that linked to them. I do think that the idea has merit. It does take some extra time to publish a post, but if it builds traffic the time could be well spent.

If I can’t get the Deep Link Engine to work I will try to find an alternative. There was something that appeared to do the same thing listed on my dashboard page. Are you using a blog linking plug-in? Do you know of one that works better than what I have experienced with the Deep Link Engine? Please tell me about it in a comment. Thanks!

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I was just going through some traffic reports on my hosting space. I had a search engine hit to the PC App Store site. I checked the link to the search results and found that my site, for the very special search term – pc app store, is ranked first of 72,100,000. This illustrates the importance of a domain name. The page rank is shown as 0 and Alexa is not even aware that the site exists. There are very few links reported to the page, but on the strength of the domain name the site is in the number one position.

I have several .info domains that get some search traffic on the strength of their domain names as well. People look down on .info domains, but if the domain name is a high volume search term and the competition is weak, a .info domain name may return a good bit of search traffic at a bargain price.

Before investing in a domain name it would be good to do some keyword research. Try to find a domain name that includes your site keywords. This will make life much easier when trying to promote the site. This is wisdom that I have learned in my website building activities.

A good domain name should be reasonably short and memorable. Single word names are ideal, but few are available. Two and three word names are good. The domain name should include keywords that are associated with the site. The domain name should also be easy to spell correctly. These things will make the name and the site more valuable to you.

I have submitted a few (very few, unfortunately) articles to some article sites. For the most part they do work. I see visitors from those articles on a regular basis. I do believe that if I had 100 times the articles in the directories that I would see approximately 100 times the visitors from these sources.

Of the articles that I have posted only one has not performed. This article is posted with EZine Articles. It is not for lack of views of the article that it has not performed. EZine has good analytics in place and I can see that the article is being viewed.

I suspect that the primary problem with the article is the call to action in the resource box. An other article that has had a similar number of views has a 16% click through rate while the article in question has had no click throughs. Perhaps it is the content or the category under which it is listed, but I think that the problem is that the resource box is not compelling.

The articles that have performed best for me have been on EZine Articles and Buzzle, the sites that have the highest standards. Because of their high standards the backlinks from these sites may carry more weight. That may help to improve your SERP, and along with good key words may get you to the front page of the search results.

Article marketing can be a good source of  ‘free’ traffic. Present good information with a good headline and the material will be read. Pay particular attention to the call to action in the resource box and you will see some traffic to your site. It does take some time, but it can be a great benefit to your and your site.

Following the article about HTML Semantics I began to wonder more about the use of the h1 tag for the site name. In most cases the site name only describes the general content of the page. There should be only one h1 tag per page, and it seems a waste to ‘waste’ that one h1 tag on the site name. Semantically, something closer to the page title would be appropriate for the lone h1 tag on a page.

I happened across an article discussing this subject with regard to WordPress Blogs and the author echoed my thoughts on the Semantical use of the h1 tag. His thought is to use a div and apply the styling to the div as far as font and size is concerned. I had considered just using a p tag with a conditional rule for the header. Either approach will work. The possible slight advantage to using the div is that the id used for the div can have a descriptive name like ‘site_name’.

I incorporated that change last evening on the main site. While I was doing that I checked, added, and upgraded the semantical markup for the content of the site. I now have a consistent presentation from page to page, with the h1 tags aligned with the page titles instead of the site name. I will keep my eye on things and see if this makes a difference as far as traffic count is concerned. With any luck it will be a bit difficult to tell as I hope to implement plans to drive traffic to my sites through other means as well.

I have been doing some studying on our project, to make some money from the web. There was a caution from an Internet marketing pro that hit home. That caution is to not be  so worried about the cosmetics of your sites that you do not promote the sites. He told of a site that had the potential to be a very good site, but they spent so much time developing the site that they went broke before the site could get off the ground.

You must have traffic to make money. There is good traffic and not so good traffic. The good traffic is well targeted to what you offer. People turn to the search engines when they are looking for a product or service. Therefore it is important to come up on the first page of search results for a term or terms that people who are looking for what you have to offer may use in their search. Social networking can drive traffic numbers to your site, but that traffic may just be out of curiosity and they may not be in the market to buy anything at all when they visit your site.

A site needs to be put together with its traffic potential in mind. Keyword research will go a long way to that end. In order to have good, targeted traffic, your site must rank well in the search engines. You need to produce a site that can rank high in the search engines. Among other things you need to look at the competition for a niche that you are thinking of using. If there are several strong sites in the niche  you will have trouble getting on the first page of the search results. There may be hundreds or thousands of sites catering to a niche, but that doesn’t necessarily mean that you should not choose that niche. If there are a lot of weak sites in the competition you may still be able to rank well for the niche.

I have been following some tips from a major Internet marketer. In today’s ‘lesson’ he talked about buying a website and boosting the average daily income from an average of about $10 to around $30 in the first month of ownership. He talks about the importance of keywords and targeted traffic. Using the right keywords is very important, and providing backlinks using those keywords is the ‘key’ to search engine traffic. Search engine traffic is some of the best traffic that you can have to a site. That traffic is looking for the information that you are providing on the site and it is free.

There may be a bit more to this story, though. As a proven Internet marketer this gentleman may have access to some CPM ads to which the hopeful marketer does not have access. I do not know that this is the case. Having a good stream of targeted traffic is definitely the way to making a steady income from the Internet. Getting this traffic for free by understanding and using keywords is the way to have a high return on investment.

Another good point of this lesson is that you are considering buying an existing site you must look at the source of the existing traffic to that site. A seller may be able to get high traffic counts to a site, particularly in the short term, by paid advertising or social bookmarking. The social bookmarking traffic is likely to be very poorly targeted and the paid ad campaign may be designed to pull a lot of traffic by using keywords that are not well supported by the site.

Things may be heating up soon with this and my other sites, and I am not just talking about the weather. For many years I have had a contract for the first week of August in my primary business. That contract is up in the air at this time and if it does not materialize I will need to replace the lost income somehow. I suggest that you subscribe to the site RSS feed or keep checking in so that you will know when I publish some information that may be of interest to you.

I have recently added banner advertising to several of my sites. On some of these sites I use a simple php script to randomly rotate the banners so that the content appears to be dynamic. I have attempted to select the advertisers that will be of interest to the visitors of a particular site.

There is an advantage to niche sites in that you know the targeted audience. You can select advertisers that have products that will appeal to most of the visitors to that site. Adsense does a good job of matching the ads to the content on a page, but my click through rate still hovers around 1% for the Google ads. I think that these ads are easy to ignore since they are so prevalent around the web. Good banners appear to catch the eye and provide better click through rates. There have been one or two days when my click through rate on the banner ads has exceeded 30% according to the statistics on my affiliate network data page.

The advantage with Google ads is that they are pay-per-click. The website owner makes a small amount for each click on an ad. The banner ads are mostly pay-per-action so a click does not necessarily result in even a small increment of income. The person that clicks on the banner must complete some specified action in order for the site owner to get paid. The action can be filling out a form or joining a program, in which case there is usually a flat rate offered for the action. The action can also be making a purchase from the merchant. For purchases the offer is usually for a percentage commission.

Most pay per action programs do not require an immediate action on the part of the visitor. If the required action takes place within a time frame set up in the individual agreement then the incentive will be paid. These time frames can vary from immediate to infinite. The potential income from pay per action programs is much greater than pay per click.

Welcome to the Monetize your WebSite blog. I have begun to explore ways to make money on the web. I began this during the summer of ’08, but my regular business, AudioArt Sound, keeps me fairly busy until December. Then I have a bit more time to devote to some of my other pursuits. There are a few articles on the main site, Selling on Your Website. I have ideas for a few more.

I established this blog to tell you about things that I run across in my cyber-travels and my own ideas on the subject. Some of the product or program shouts will be for products or programs to which I am attached as an affiliate marketer. I am more inclined to the soft sell than the hard sell. I will probably leave the hard sell to others. I have found that the hard sell approach to anything runs greater risk of dissatisfied customers.

The world is the market when dealing with the web. Fractional percentages can be very large numbers. Lets get a few of those numbers to fall our way!!