Monetize Your Site

If you put ads on your website and have enough traffic you will make some (small) money. There will be someone who occasionally clicks on an ad, and these clicks will add up. If you have enough traffic you will pay your hosting and domain name expenses. If you have more traffic you will, perhaps, make a little money.

Targeted traffic will enhance your earning potential. Targeted traffic is more likely to click on the ads that you offer. Adsense does a good job of matching the ads to the content. If you choose to use affiliate ads or banners you will need to present offers that will be of interest to your visitors. If your site were about women’s fashions automotive parts ads probably would not work for you. You want to present ads that may be of interest to those most likely to visit your site.

You can get targeted traffic in many ways. Most of the ways fall back to proper use of keywords and on page SEO. You need keyword rich content presented in a search engine friendly manor to get organic traffic. If you choose keywords that your target audience is likely to use as a search term many of your visitors will be well targeted to your offers. The use of keywords applies  both to organic traffic and any form of paid advertising. This is why some people have great success with PPC advertising like Google Adwords.

Are you using keywords on your pages, in your headings and titles, and in your off page campaigns? Tell me what has worked for you by leaving a comment.

I have been following some tips from a major Internet marketer. In today’s ‘lesson’ he talked about buying a website and boosting the average daily income from an average of about $10 to around $30 in the first month of ownership. He talks about the importance of keywords and targeted traffic. Using the right keywords is very important, and providing backlinks using those keywords is the ‘key’ to search engine traffic. Search engine traffic is some of the best traffic that you can have to a site. That traffic is looking for the information that you are providing on the site and it is free.

There may be a bit more to this story, though. As a proven Internet marketer this gentleman may have access to some CPM ads to which the hopeful marketer does not have access. I do not know that this is the case. Having a good stream of targeted traffic is definitely the way to making a steady income from the Internet. Getting this traffic for free by understanding and using keywords is the way to have a high return on investment.

Another good point of this lesson is that you are considering buying an existing site you must look at the source of the existing traffic to that site. A seller may be able to get high traffic counts to a site, particularly in the short term, by paid advertising or social bookmarking. The social bookmarking traffic is likely to be very poorly targeted and the paid ad campaign may be designed to pull a lot of traffic by using keywords that are not well supported by the site.