It appears that both tools use a defined content management system. This allows people to put up pages without worrying about the technical details of web publishing. For those with a little knowledge of web publishing it is possible to produce a more differentiated page. A unique page may attract a few more visitors by getting cited by others in the community. I have an idea for a ‘help’ page for Squidoo. I may put an equivalent page on both sites so that I can compare the draw more directly.

You can publish pages on most any subject. There are some SquidDon’t topics outlined in the Terms of Service. These topics are banned because Squidoo has found that they produce an inordinate amount of spam. Spam posts are a big no-no at Squidoo. They have recently decided that X-rated content is not in the best interest of the site, so that content is being purged from the system. You are allowed to promote products and services through Squidoo.

There are many people that are making a significant income from their lenses. Like anything else, it does take some work. There is an active community of users on the site. They put up their own lenses and rate other lenses. The ratings help to build lens rank. There are lists of the 100 highest ranked lenses in any category, so having a high lens rank will produce more traffic and possible income. They also have a referral program so if you refer others to Squidoo and they make money you will get a bonus.

Do you want to join in the fun and potential profits of Squidoo? If you are interested please click this sentence (my referral link is embedded).